When looking for automotive service, consumers are using a growing variety of sources to find local businesses. It's not just the local phone book anymore. Many are turning to local Internet search sites and other search engines on the Web.
ACDelco offers several TSS programs to help consumers find TSS service centers "anytime, anywhere."
Internet Leads
The Internet leads tool provides the TSS service center with leads by month and by customer using paid search sites like Google™, Yahoo!®, and bing™. Internet leads are provided for Blue and White level TSS accounts.
When consumers search for auto repair on Google and bing, they are directed to a page of their local ACDelco TSS service centers. Consumers can then select their preferred TSS service center, which takes them to the individual TSS location landing page, or they can enter a different zip code to refine their search.
Additionally, service center information is fed to over 150 business listing websites, such as CitySearch.com, SuperPages.com, Yellowpages.com, RepairPal, and, most recently, CarCareCouncil.org.
From the individual TSS Yellowpages listing (Fig. 14), consumers can send the service center address and phone number as a text message to a mobile phone, call the service center, or map, email or print directions to the service center.
(Fig. 14)
Call Tracking
Blue level TSS accounts also have the opportunity to participate in the Consumer Call Tracking program. This program tracks consumers who contact a TSS shop using a call-tracking phone number after locating them on acdelco.com or Yellowpages.com.
Calls are tracked, recorded and loaded to a reporting tool each month. This provides participating TSS shops with in-depth information about when potential customers are contacting the shop, breaking down calls by month, day and hour, along with the amount of potential business that could be generated based on an average RO.
For more details about these TSS programs and others that can help generate additional business for your service center, log in to www.acdelcotechconnect.com, click the Total Service Support tab, and then click Marketplace.
- Thanks to Cindy Schafer and Steve Sheldon
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